FMCG Client Product Presentation

A new FMCG client approached us recently to discuss on a critical project presentation to a major supermarket chain. The challenge was how to convince the procurement team of the supermarket who sells similar products under their house brand too. LE’s expertise was tapped on to help them anticipate consumers expectations, innovative presentation styles without…

Fairprice Finest Cook Demos 2015 1/6 (Bedok Mall)

Our returning client for the 3rd year collaboration. First Fairprice Finest event with Food and Travel Magazine for 2015. Bringing inspiration to shoppers with everyday ingredients cooked in a different way. Today our road show was at Bedok Mall’s Finest Supermarket!!    

Parkway Cancer Center Cooking Demo

Very special unique client today for demo and wellness living, Parkway Cancer Center, a returning client in fact. The audience were either cancer sufferers themselves or primary caregivers. Many factors to consider during menu planning for show. From ingredients to cooking techniques and even materials of cooking untensils. The smoke detector in the ballroom ceiling…