FMCG Client Product Presentation

11914884_10207230385619657_1376993988_oA new FMCG client approached us recently to discuss on a critical project presentation to a major supermarket chain. The challenge was how to convince the procurement team of the supermarket who sells similar products under their house brand too. LE’s expertise was tapped on to help them anticipate consumers expectations, innovative presentation styles without deviating too much from the profile of the original products and bringing the expected convenience to their targeted customers.

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